Over twenty years in swimwear design and a record number of retail best-sellers (according to the NPD Group) have earned Rod Beattie the title America’s #1 Swimsuit Designer. After two decades of designing for two of the nation’s top swimwear labels - La Blanca and Anne Cole Collection – Rod Beattie debuted his own swimwear brand in 2010: Bleu Rod Beattie.
Bleu Rod Beattie is a collection of contemporary swimwear inspired by Rod’s Southern California roots and his love of travel. The brand’s signature style is a combination of modern aesthetic with clean lines, bright colors and bold prints.
The collection offers an extensive selection of silhouettes, shapes, coverage, support and sizing. Each piece - from bikinis, one pieces, skirted suits to tankinis and cover ups - is smart yet chic and sophisticated while remaining wearable. Tops and bottoms are sold separately so that a shopper can find the right size and proportion for her body type. Swimsuit sizes range from 4 to 14.
“When I am putting together a collection, I am thinking of a chic woman of any
age”, says Rod Beattie, when asked to describe his customer. “She isindependent and modern, with great fashion sense. She demands swimwearof the highest quality and best fit”. Bleu | Rod Beattie swimsuits are made fora beautiful, long-lasting fit. “The woman I design for loves travel and frequentsspas and resorts”, continues Beattie. “A wardrobe of swimsuits and cover-upsis a must for her lifestyle - whether she is playing with her kids on the beach orattending a glamorous poolside cocktail party”.
Bleu Rod Beattie evolves as one of the best fitting swim names and the next major brand in the industry. It is sold at key department stores and better independent boutiques throughout North America.